

Phishing Anatomy Infographic
PROOF - SEK
Concept and Development
Development of Branding Identity for Ecoa Puc-Rio, with a majority of items to be posted in Instagram, but flexible to also meet parameters for other media. Limited by the B&W original colors, I chose to use vibrant colors as background creating in this way a cohesive ID.​
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Easter infographic
Ecoa - Puc Rio
Concept and Development
Development of Branding Identity for Ecoa Puc-Rio, with a majority of items to be posted in Instagram, but flexible to also meet parameters for other media. Limited by the B&W original colors, I chose to use vibrant colors as background creating in this way a cohesive ID.
Link: https://www.instagram.com/ecoa_pucrio/
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Print da pagina do Instagram

Paleta de cores
Print da pagina do Instagram

Frame from the promotional video

Páprica
Research, Concept and Development
This project, carried out as a student, was a team development targeting the Brazilian youth population. Aiming at a diet that would offer healthier food with little or no work at all, we developed a system that presents well-explained recipes and simple ingredients. Providing a new approach to cooking experience, reconnecting the consumer with healthier, inexpensive, quality food, also known as sustainable food.
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Team Members: Agustina Caldas, Felipe Rabaça, Bárbara Fróes, Sofia Backx e Vitor Ourô.
Report: http://bit.ly/relatoriopaprica
Box with ingredients
Semear-te
Research, Concept and Text creation
With the premise that objects are useful beyond their designated functions, this team project was developed as a student, in partnership with PARNASO (Serra dos Órgãos National Park). In this project, we explored the idea of ​​seeding knowledge, stimulating a long term relationship between humans and nature, through an artistic-educational approach. To meet this goal, we created three different maps, printed in 100% cotton fabric, each of them with an actual map of the park on one side and interesting facts about the animals living there on the other side.
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Team Members: Agustina Caldas, Hugo Mendes e Isadora de Luna.

Packaging and trail map


Back of the map
Map seen from the front